How do you create a "customer experience"?

How do you create a "customer experience"?

When we speak about the concept of experiences, we’re referring to the times when a person interacts with facts, things or events which leave an impression on them.

Such experiences are inherently sensory phenomena.

We might hear an unfamiliar noise or taste our favourite food, all the while instinctively acknowledging that we are experiencing them directly.

We can translate this understanding of experience into the world of marketing, retail and business development.

That is, every conscious interaction that a customer has with a brand’s products, employees, and buying environments all come together to form their overall perception of its identity.

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Can you create an environmentally friendly exhibition stand?

Can you create an environmentally friendly exhibition stand?

It’s 2019, and the majority of us wouldn’t go into a coffee shop without a reusable cup, or ask for a plastic straw from a restaurant anymore.

Small changes can make a big difference.

Can the same apply to exhibitions & events? We’ve all seen the pictures on build-up day where cardboard and bubble wrap fills the walkways, each of which can be recycled. 

But what about the exhibition stands themselves?

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Exhibition Stand Trends to watch out for in 2019

Exhibition Stand Trends to watch out for in 2019

Are you looking to get a leg up on the competition when it comes to your next exhibition?

We’ve all been there.

Exhibitions are one of the most competitive arenas B2B companies can enter into, which puts the pressure on everything from stand design to choosing the right sales people to represent you.

Let’s look at the exhibition stand trends 2019 will bring, and how you can implement them within your display.

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Why integrate technology in your exhibition stands?

Why integrate technology in your exhibition stands?

The sphere of exhibition stand designing is drastically changing.

In today's economy, displays have to spark sales conversations by attracting and holding the interest of potential clients during trade shows and other marketing events.

It therefore takes an experienced and innovative exhibition stand designer to make your show a definite success.

Using technology is one of the ways your show can be a profitable exhibition experience.

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Retail Concessions

Retail Concessions

Retail concessions continue to grow in popularity, as retailers and brands alike are looking to join forces to drive down the cost of high-street retail.

There are different types of retail concession, each of which are defined by their short-term nature. Traditionally a retail concession would be a stand-alone display in the walkway of a mall or high street. However with the rise of pop up retail, concessions have broadened to include pop up stores, which contain limited-edition displays and merchandise, usually targeting a new shopper profile to their standard. 

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