When we speak about the concept of experiences, we’re referring to the times when a person interacts with facts, things or events which leave an impression on them.
Such experiences are inherently sensory phenomena.
We might hear an unfamiliar noise or taste our favourite food, all the while instinctively acknowledging that we are experiencing them directly.
We can translate this understanding of experience into the world of marketing, retail and business development.
That is, every conscious interaction that a customer has with a brand’s products, employees, and buying environments all come together to form their overall perception of its identity.Read More