When we speak about the concept of experiences, we’re referring to the times when a person interacts with facts, things or events which leave an impression on them.

Such experiences are inherently sensory phenomena.

We might hear an unfamiliar noise or taste our favourite food, all the while instinctively acknowledging that we are experiencing them directly.

We can translate this understanding of experience into the world of marketing, retail and business development.

That is, every conscious interaction that a customer has with a brand’s products, employees, and buying environments all come together to form their overall perception of its identity.

It’s 2019, and the majority of us wouldn’t go into a coffee shop without a reusable cup, or ask for a plastic straw from a restaurant anymore.

Small changes can make a big difference.

Can the same apply to exhibitions & events? We’ve all seen the pictures on build-up day where cardboard and bubble wrap fills the walkways, each of which can be recycled. 

But what about the exhibition stands themselves?

Are you looking to get a leg up on the competition when it comes to your next exhibition?

We’ve all been there.

Exhibitions are one of the most competitive arenas B2B companies can enter into, which puts the pressure on everything from stand design to choosing the right sales people to represent you.

Let’s look at the exhibition stand trends 2019 will bring, and how you can implement them within your display.

Product display ideas can be hard to come by when a new season is approaching, or your new store is about to happen. Below we’ve put together some of the best product display ideas we’ve seen over the last few years, to serve as inspiration and also a reminder of what you can create when working with UK manufacturers such as ourselves.

There are over 1.4 million events held annually in the UK. If you are the organiser of an exhibition, you have to work extra hard to ensure you please your audience.

To help you organise an exhibition successfully, we have prepared some top tips on how to organise an exhibition and ensure it is a hit:

Exhibiting at trade shows can be truly rewarding for business organisations and offers a number of benefits.

Although it can be time-consuming to organise everything needed for trade show exhibits, they are a very good marketing technique for companies and can provide great returns on investment (ROI), when compared to other marketing strategies.

The sphere of exhibition stand designing is drastically changing.

In today's economy, displays have to spark sales conversations by attracting and holding the interest of potential clients during trade shows and other marketing events.

It therefore takes an experienced and innovative exhibition stand designer to make your show a definite success.

Using technology is one of the ways your show can be a profitable exhibition experience.

Getting your exhibition stand just right can be an art as much as a science, so it's important to know what you should ask (and tell!) your manufacturer.

Are you exhibiting at an event, and looking for someone that can create a bespoke exhibition stand in London? 

With over 20 years of experience in exhibition stand design & build, we’re the perfect choice.

We look at concept stores in London have been used by retailers to provide new experiences - focusing on the renowned designer-focused areas such as Boxpark and Dover Street Market. 

Visual merchandising consists of many different elements, however the importance of window displays makes them a top priority when attracting customers.

Retail concessions continue to grow in popularity, as retailers and brands alike are looking to join forces to drive down the cost of high-street retail.

There are different types of retail concession, each of which are defined by their short-term nature. Traditionally a retail concession would be a stand-alone display in the walkway of a mall or high street. However with the rise of pop up retail, concessions have broadened to include pop up stores, which contain limited-edition displays and merchandise, usually targeting a new shopper profile to their standard. 

What do you look for when trying to find an exhibition builder? We’ve been building and designing exhibition stands for over 20 years, and in that time we’ve realised businesses often turn to an exhibition builder when they need the responsibility of managing and coordinating an event taken off of their desk.

Café Du Cycliste have developed a niche for cyclists that are as committed to fashion as they are to hill climbs, taking the most technical cycling gear, that uses premium fabrics and innovative design to produce elegant, high-performance cycling clothing for both men and women.

We helped bring their stunning imagery to life in their London store.

We realise that’s quite an inflammatory thing to say, but we’d like to explain why a significant amount of businesses could be losing money at an exhibition.

When organising an exhibition stand or event, it's sometimes difficult to know where to begin. This stands true for even the most establish exhibition and event organisers, who want to constantly improve their methods.

We've gathered some of the knowledge we've gained over the last 20 years to provide you some insight into how to organise an exhibition or event. 

We’ve put some marketing ideas for events and exhibitions together in our latest blog, that give you a glimpse into how you can maximise your exposure and return on investment!

Temporary exhibition stands are used by businesses large and small to provide a flexible, cost-effective way to exhibit at trade shows.

Often these have comprised of low-quality pop up stands that last a short amount of time, however there’s no need for businesses to think that temporary exhibition stands should mean sacrificing quality. 

The process of designing an exhibition is often overwhelming, with so many options it’s hard to know where to start. Below we’ve pulled together our thoughts on how to design an exhibition stand, as well as providing some exhibition stand design templates for you to use (and download, if you’d like a PDF!)

Exhibitors are always looking for ways to improve their show - with us often being asked if we have any tips for exhibitions, and how to make the most out of a stand.