When it comes to selecting the right exhibition stand for your company, one of the essential things that you will need to consider is the type of frame that you go for. Not all exhibition stand frames are the same, so it is a good idea to consider all of your options to ensure that you make the best decision for your company and the employees that you will be sending to any exhibitions or conferences.Read More
Welcome to The Marketing Works blog, where we share our latest case studies, news and insights into the display industry.
If exhibitions and conferences are not really a feature in your marketing campaign, then there is a good chance that you are missing out on a vast pool of untapped and unexplored marketing potential. Worst still, there is every possibility that your competitors are gaining new business because you are not there.Read More
More and more companies in the same field are vying for new clients, so it is no longer enough to just turn up to a conference or an exhibition with your exhibition stand and hope for the best.
You need to do something a little different, something that shows your company in the best possible light.Read More
When it comes to your exhibition signage, there are so many choices out there that can offer you the flexibility and versatility for each and every event that your company might attend.
Whether you want to use a popup stand, a banner system, a tension fabric system or any other type of system that is out there, choosing the right kind of exhibition stand and signage can really make all the difference.Read More
As commercial property prices continue to rise, many retailers are finding it increasingly difficult to create a presence for themselves on our high streets and in our shopping centres.
This trend is even more prominent amongst smaller, less well-known brands who lack the financial resources necessary to enable them to compete with more well-established names.
Without the capital and collateral required to lease a physical retail space, these brands are becoming priced out of business by the sector’s bigger players.
But this does not have to be the case…Read More
Exhibitions are hugely important for any brand that is hoping to expand its market presence, promote new products and services, build its network of industry contacts or even scope our its competition. This much is no secret, that’s for sure.
Conferences, by contrast, generate a significantly smaller amount of interest with retailers from every sector frequently reporting that they feel uninspired about the marketing opportunities that are available at conferences.Read More
When we speak about the concept of experiences, we’re referring to the times when a person interacts with facts, things or events which leave an impression on them.
Such experiences are inherently sensory phenomena.
We might hear an unfamiliar noise or taste our favourite food, all the while instinctively acknowledging that we are experiencing them directly.
We can translate this understanding of experience into the world of marketing, retail and business development.
That is, every conscious interaction that a customer has with a brand’s products, employees, and buying environments all come together to form their overall perception of its identity.Read More
It’s 2019, and the majority of us wouldn’t go into a coffee shop without a reusable cup, or ask for a plastic straw from a restaurant anymore.
Small changes can make a big difference.
Can the same apply to exhibitions & events? We’ve all seen the pictures on build-up day where cardboard and bubble wrap fills the walkways, each of which can be recycled.
But what about the exhibition stands themselves?Read More
Are you looking to get a leg up on the competition when it comes to your next exhibition?
We’ve all been there.
Exhibitions are one of the most competitive arenas B2B companies can enter into, which puts the pressure on everything from stand design to choosing the right sales people to represent you.
Let’s look at the exhibition stand trends 2019 will bring, and how you can implement them within your display.
Product display ideas can be hard to come by when a new season is approaching, or your new store is about to happen. Below we’ve put together some of the best product display ideas we’ve seen over the last few years, to serve as inspiration and also a reminder of what you can create when working with UK manufacturers such as ourselves.Read More
There are over 1.4 million events held annually in the UK. If you are the organiser of an exhibition, you have to work extra hard to ensure you please your audience.
To help you organise an exhibition successfully, we have prepared some top tips on how to organise an exhibition and ensure it is a hit:Read More
Exhibiting at trade shows can be truly rewarding for business organisations and offers a number of benefits.
Although it can be time-consuming to organise everything needed for trade show exhibits, they are a very good marketing technique for companies and can provide great returns on investment (ROI), when compared to other marketing strategies.Read More
The sphere of exhibition stand designing is drastically changing.
In today's economy, displays have to spark sales conversations by attracting and holding the interest of potential clients during trade shows and other marketing events.
It therefore takes an experienced and innovative exhibition stand designer to make your show a definite success.
Using technology is one of the ways your show can be a profitable exhibition experience.Read More
Are you exhibiting at an event, and looking for someone that can create a bespoke exhibition stand in London?
With over 20 years of experience in exhibition stand design & build, we’re the perfect choice.Read More
Retail concessions continue to grow in popularity, as retailers and brands alike are looking to join forces to drive down the cost of high-street retail.
There are different types of retail concession, each of which are defined by their short-term nature. Traditionally a retail concession would be a stand-alone display in the walkway of a mall or high street. However with the rise of pop up retail, concessions have broadened to include pop up stores, which contain limited-edition displays and merchandise, usually targeting a new shopper profile to their standard.Read More
What do you look for when trying to find an exhibition builder? We’ve been building and designing exhibition stands for over 20 years, and in that time we’ve realised businesses often turn to an exhibition builder when they need the responsibility of managing and coordinating an event taken off of their desk.Read More
Café Du Cycliste have developed a niche for cyclists that are as committed to fashion as they are to hill climbs, taking the most technical cycling gear, that uses premium fabrics and innovative design to produce elegant, high-performance cycling clothing for both men and women.
We helped bring their stunning imagery to life in their London store.Read More