Are you looking to get a leg up on the competition when it comes to your next exhibition?
We’ve all been there.
Exhibitions are one of the most competitive arenas B2B companies can enter into, which puts the pressure on everything from stand design to choosing the right sales people to represent you.
Why do we do it? Because exhibitions are still one of the most effective means of generating sales enquiries. Take this research, carried out in 2018, for example:
Converting a trade shows lead to a sale costs 38% less than sales calls alone
81% of attendees at a recent show agreed that trade shows help attendees become aware of new products and services
Trade show visitors will tell 6+ people about their experience
So in essence, your sales leads cost less. Your raise awareness of your new products. And you increase brand exposure. There isn’t another sales or marketing channel that can compete with those stats.
All of this means that more and more businesses are turning to exhibitions to generate leads. With potentially hundreds of competitors in the same room, how can you stand out?
Let’s look at the exhibition stand trends 2019 will bring, and how you can implement them within your display.
Gone are the days of a few pop up banners and eager sales reps. Visitors are looking for an experience, one that will live with them long after the exhibition is over.
The first step in achieving a truly engaging exhibition stand is basing every decision you make around your target customer.
Often businesses have a goal of launching a new product, or giving an established product a new lease of life - but by focusing on the benefit of these to the end-user, you can design a stand that’s intention is purely based on the needs of your customer.
Consider the technology available, too. In the B2B environment particularly, it can be logistically impossible to demonstrate products on a small exhibition stand.
Take VR for example.
Configuring a virtual reality system with your products can give visitors the freedom to experience them in the most relevant scenario to them - making a much deeper connection than a simple product demonstration.
Imaginative Display Lighting
Imaginative lighting can help you break free of the space-confined shackles tight exhibition spaces can trap you in.
Not only does lighting help highlight specific products on your stand, it can introduce curiosity, attracting visitors to your space.
We’re not talking dimmable lights. We’re talking about the ability to combine fabric walls and modular systems with 3D lighting and projection.
You read that right. 3D lighting effects can be projected onto the walls of your stand to make it look like they’re moving,
Just look at this example :
Realistically, this could be outside of what’s possible for many exhibitors, so why not use the concept to create something memorable?
Graphics can be implemented from floor to ceiling, something designers can sometimes forget. Custom printed floors merging into fabric graphic panels and even ceiling tiles can provide inspiration.
Convenience stands the test of time. Exhibitors have long been providing visitors a resting space, the only difference is that now you need the technology to attract visitors here too.
Free wifi, USB charging stations and a spot to catch up on emails is invaluable to visitors - and providing your exhibition stand is large enough, why not add a dedicated space just for this?
Your sales team will thank you later.
You have enough on your plate ensuring your stand is a commercial success, without manufacture & installation adding to that.
That’s where we step in. You can either provide us with your designs, or work with one of our in-house designers to create a stand that ticks all of your boxes, before we’ll manage the manufacture and installation of your stand, ready for exhibition day.
This gives you the freedom to plan your exhibition, and to simply show up on the day ready to sell!
Get in touch with our friendly team of experts today for more information.